SIA SITOK SARAWAK BRAND GOES GLOBAL WITH ‘GLOBAL SIA SITOK VACATIONS’ CAMPAIGN FROM MAY TO JULY

• EnjoySarawak Apps offers comprehensive guide to Sarawak attractions.
• 51 merchants, 147 promotional packages available for non-Sarawakians and foreigners
• 9,000 visitors from outside Sarawak targeted under Global Sia Sitok Vacations Campaign.

KUCHING, April 30 – In a new marketing campaign to welcome visitors from all over the world, Sarawak Tourism Board (STB) launches the Global Sia Sitok Vacations campaign for non-Sarawakians and foreigners from 1^st May to 16^th July 2023, involving 51 merchants and 147 packages via the EnjoySarawak App.

Organised by the Sarawak Tourism Board in collaboration with Malaysian Association of Hotels, the Global Sia Sitok Vacations campaign is an expansion of the highly successful “Sia Sitok Sarawak” intra- and inter-state travel campaign introduced in 2020 during the pandemic.

According to the CEO of STB Sharzede Datu Haji Salleh Askor, “We are thrilled to introduce Sarawak to the world through our homegrown brand Sia Sitok Sarawak in the form of Global Sia Sitok Vacations, an important campaign to continue to boost the number of visitors to Sarawak and showcase what our beautiful region has to offer in line with our thematic travel campaign, ‘Sarawak… Now More Than Ever’

“With the success of the previous ‘Sia Sitok Sarawak’ and ‘Sia Sitok Sarawak Accommodation’ campaigns, we target 9,000 visitors during the period, contributing to our effort to welcome 3 million visitors to Sarawak for 2023.”

West Malaysians, Sabahans and travellers from everywhere around the globe can download and redeem the RM100 e-Voucher from the EnjoySarawak App, which is available for download on Android and IOS platforms. The app offers a comprehensive guide to Sarawak’s attractions, accommodations, restaurants, tour operators, healthcare, and spa & wellness operators, making it easier for visitors to plan their trip and maximize their experience.

The Global Sia Sitok Vacations Campaign is an opportunity for participating tourism businesses in Sarawak to attract more visitors to the state and promote their offerings. Visitors can use a single voucher per transaction and this campaign aims to drive conversion in arrivals and increase growth in both medium and long-haul markets, with continuous presence and visibility.

With the 26^th edition of the Rainforest World Music Festival happening at Sarawak Cultural Village from 23^rd to 25^th June 2023, music lovers can also take the opportunity to grab the travel vouchers and attend the festival to enjoy quality music from an array of international and local performers.

For more information, visit the Sarawak Tourism Board’s website at www.sarawaktourism.com.